Whether she’s on or off the court, @serenawilliams works tirelessly to keep her career in play. Headlining our 2020 #FCMostProductive People list, she shares how she balances time between her family, her businesses, and her sport.
Williams and her small team push founders to invest in diverse hires. @dsaezgil, CEO of @PachamaInc, says that Serena Ventures “connected me to candidates who represented minority groups. That was important for us."
.@serenawilliams has extended her thoughts more broadly. What about other women—and people of color—who don't have her clout? What are their chances of ever getting in on the next culture-defining, billion-dollar startup, let alone launching their own?
In 2014, Williams began investing in companies such as @OLLYwellness, using her own capital. She had watched tech companies like Google and Facebook grow into juggernauts, and even as a world-famous athlete, she’d felt left out.
“I’ve been earning a check since I was 17 and I would have liked to have been able to invest in certain things.”
The piece of equipment @serenawilliams might value most is @toggltrack, an app that helps her track her time, breaking down what percentage of each day goes to the 3 things that consume her most: family, business, and, of course, tennis.