#BrandSafety Twitter Tweets & Topics

Don't forget - #digitalmarketing campaigns rely a lot on who is providing the service to you and what tools are available. You have to always keep in mind #brandsafety when picking your partner. Why it's so important - all in Eskimi's #blog post.

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Marketers are increasingly expected to take a stand on potentially brand-busting landmines like politics and civil unrest. As YouTube adopts new standards, the transition from brand safety to suitability is accelerating

#Adtech #BrandSafety #Advertising

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"No one should have to pay a premium to be in a brand safe environment. It has to be standardized." @SargiMann @HavasMedia #4AsDecisions 2021 @4As #4As #media #technology #brandsafety

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#4AsDecisions 2021 Brand Safety & Suitability: New Regulations, New Rules session. "GARM is all about working together toward new solutions everyday." @kingjeff2 @Facebook #media #technology #data @RichRaddon @ZEFRinc @rakonyc @luisdicomo @SargiMann #4As @4As #GARM #brandsafety

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Interesting insights about brand safety, via @TheDrum: #BrandSafety #DigitalMarketing

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Before looking out for protection, it’s essential to know what you need protection from. Tune in every Tuesday for our #TheMoreYouKnow series.
#adfraud #brandsafety #botmanninja #tipstuesday #pixelstuffing

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3 Steps to Ensure #Programmatic #BrandSafety
(Source: ADGILITY)

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Let us use this beautiful day to commemorate the pride and the glory of being a part of India.
#adfraud #brandsafety #botmanninja

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Interesting research on how well meaning but imprecise #brandsafety initiatives "may deprive journalistic outlets of much-needed advertising revenues"

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Safeguarding your brand is a full-time job. With all the questions and potential threats, #B2Bmarketers need a simple way to be efficient and understand #datacompliance. The solution? Checklists covering #brandsafety, #CCPA, #GDPR and #CASL:

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Research > Marketers overly worried about brand safety on news sites #brandmarketing #brandsafety

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Research > Marketers overly worried about brand safety on news sites #brandmarketing #brandsafety

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#TikTok bloqué en Italie après la mort d'une fillette qui participait à un challenge "jeu du foulard"... Parents et annonceurs, prenez vos responsabilités ! #Brandsafety #socialmedia #Influencemarketing #RSE

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Good summary 🧵 about brand strategy and #brandsafety on social platforms, with wider lessons for digital advertising.

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How to adapt your social strategy to unpredictable times

👉Strive for brand resonance, not clout - Your brand needs to stand for something. People don’t want brands forcing their way into conversations where they don’t belong.

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This ad, on the front page of the Washington Post. Thanks #BrandSafety

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Brand Advertising Committee kicks-off first Q1 projects!

These are #BrandSafety and CTV, and A Buyer’s Guide to #InfluencerMarketing.

If you are an IAB Europe member and want to get involved in these new opportunities, please get in touch!

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TRADE EVENT | @OrixaMedia x @Media__Square🧠

L'objectif : proposer à nos clients les meilleurs emplacements publicitaires #brandsafety.

Plus d'infos ici :

Merci à Baptiste B. et Stéphanie P. pour cet échange !

#partenaires #digital #performances

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The other side of #BrandSafety - #BrandResponsibility: why ethical dilemmas are putting brands and their media buying in the spotlight

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A new study shows that marketers are overly worried about #BrandSafety on news sites. #BrandStrategy #branding

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A new study shows that marketers are overly worried about #BrandSafety on news sites. #BrandStrategy #branding

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On the subject of nuanced strategies for brand safety and suitability. via @Digiday #brandsafety

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Media digitization has made the room for improved brand safety practices across new avenues. Can collaboration be the key to conquering Brand Safety? Find out here. #brandsafety #advertising #collaboration

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The always excellent-to-talk-to @MarcJGoldberg interviewed me for @TrustWebTimes where we discussed #marketingdata #brandsafety #adtech #martech and of course cocktails & Broadway

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Replying to @patientpoint: #PointofCare media plans offer targeted reach without the risk. More from Chief Client Officer @LindaRuschau on the blog: #brandsafety #media

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Programmatic advertising data shows that more than 1,600 top brands ran thousands of ads on sites publishing false claims about the 2020 Election over the past three months. via @news_guard #programmatic #advertising #brandsafety

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The Middle East region sports a diverse and multilingual culture making it quite challenging to position your brand on an appropriate #YouTube channel.

Now, overcome this hurdle with the ‘Regionalisation of Language’ feature offered with our Brand Safety solutions.
#brandsafety

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#AdTech #BrandSafety #Context #Research #Targeting The Congruence Effect Report from IAS Shows Ad Context is Critical

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"As conversations around Brexit’s ramifications and vaccine roll-outs continue, misinformation will circulate." DV’s @TanzilBukhari talks to @CityAM on how to ensure #brandsafety and still reach the right audiences in today’s evolving news cycle:

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Richard Clarke was the Cybersecurity Advisor for the White House from 1992-2003. His statement on how prevention is better than the cure is something to always keep in mind. Find out how Botman can help keep your company safe.
#adfraud #brandsafety #botmanninja

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Do you know where your Facebook Ads are shown? Facebook right? Not necessarily! Read all about how to protect your Brand when using Facebook Ads in our informative article: Brand Safety Tips For Facebook Ads. #FacebookAds #BrandSafety

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Congratulations to @VICE on achieving their Brand Safety Certification!

#brandsafety #digital #advertising #digitalads #publisher

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Thoughts from @WARCEditors on #brandsafety. What do #CMOs need to consider given “the growing distance between right-wing politics and almost every non-political power center in America.”
#ActionsBeyondAds #Leadership2Action

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On the intersection between brand safety and social media boycotts. via @eMarketer #brandsafety #socialmedia

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#PointofCare media plans offer targeted reach without the risk. More from Chief Client Officer @LindaRuschau on the blog: #brandsafety #media

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In the aftermath of the #Capitolriots, how are US brands re-assessing their entanglement with #politics?

@cpealet, U.S. Commissioning Editor at WARC shares her insights -

Her piece is an just an advance of our new #SpotlightUS series - coming soon!

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With tension at high levels, anxious brands are treading cautiously. But platforms are offering more flexibility to provide for brand safety.

In tense times, add contingencies to your placement deals to keep your brand safe.

#brandsafety #advertising

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Check out my latest article: Point of Care: A Brand Safe Investment in Tumultuous Times via @LinkedIn

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